Sneaky Customer Trick #1

Trying to steal the pro’s measurements

The first time this happened to me, I was a little surprised even though I had been forewarned by colleagues. 

The customer asked me to quote a particular product. So after measuring and figuring, I presented the quote. The exchange went like this:

Customer: “Oh thanks, that looks great!”.

Me: “Do you have any other questions?”

Customer: “No – well – the only other thing I need is the measurements.”

As I mentioned, I was a caught off guard, so I fumbled a bit before informing the customer that the company policy was not to give out this information.

Others were less direct.

Customer: “What did you get for that window? I’m wondering how far off I was.”

Me: (offering unhelpful replies) “Oh, 35 & change” or “about 2 ½ feet”. 

I caught some peaking over my shoulder and jotting down notes. 

One of these sneaked up and snapped a picture with his phone.

“Very slick!” I said. He was embarrassed but would not own up to his motive.

You see, most of these folks have NO intention of buying…from the pro. They figure it’s a free consultation and they will use the pro’s numbers to order online.

One lady was a bit demanding.

Customer: “I need the measurements.”

Me: “Why would you need them?”

Customer: ”Because I’ll have to give them to another company so I can get a second quote.”

Me: “A reputable pro won’t want to trust my measurements, besides, you’ll want to see what they have to offer.”

Customer: “But they’re MY measurements!

Me: “They’re your windows but the measurements are mine”.

A smarter customer would let it go at that but…

I had a colleague who would encode his measurements by adding 2″ to each dimension and let the customer see and copy them. One guy called back furious. He had ordered high-end product online with the bogus numbers and was stuck with $1000 worth of product he could not use. Oh, well.

Give the pros the benefit of the doubt. We weren’t born yesterday.

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